Come work in an atmosphere that contributes to the success of the young work-at-home Mom, as well as the seasoned corporate worker-turned-entrepreneur, or the retiree venturing into online business as a supplemental income choice.

Visit our Membership Section to join this working community!

PRIVACY

This web site does not collect any information from you -- no cookies, no personal credit card information -- absolutely nothing!  Credit card information is seen and processed only through 3rd party PCI compliant credit card processing systems at iTransact.com or PayPal.com, if you choose

Disclaimer:

The information on these pages is meant for informational purposes only. Anyone contemplating starting a business should be aware that laws and regulations differ from place to place and year to year. To insure that your business will/is operating within legal limits of the physical area in which you operate, or on the Internet, we strongly urge you to consult an attorney, a tax specialist, and your insurance agent. Opinions stated in articles on these pages are the personal opinions of the writers, and not to be considered a guarantee of success in a business venture or as definitive expert opinions. Creative Enterprises is not responsible for any financial loss incurred in business start-up ventures or through personal dealings with any of our member businesses. Individual members are responsible for their own operations and business decisons, and are liable for their own customer service and satisfaction. Entrepreneurs are responsible for researching any business opportunities, possible expenditures associated with thoseopportunities, and legal and tax requirements. Purchases of products or programs offered through links on this site are the responsibility of the buyer alone. Although we do our best to confirm the legitimacy of products and vendors, buyers are responsible for and strongly encouraged to do their own investigation before making purchases. All information, graphics, text, and design elements on this site are the intellectual property of Creative Enterprises unless otherwise stated.

©1998-2011 Creative Enterprises

The business profile on this page was written 7 years ago for the client to submit to a variety of online sites with the hope of a gaining a little free PR. It was sent out in News Release format. Why have I posted an "old" writing sample for you to look at? To make this point -- A couple of months' back I actually came across this while doing a search on Google -- it's still posted on the PR web site . . . and it's still working to answer the call of the search engines after all these years!

This kind of profile can work well when there's nothing really timely going on in a business . . . by creating a story about the entrepreneur's journey from a boring job to providing a service she loves, it makes for a great human interest story on a slow news day. Every editor needs a file with some timeless story ideas to use as "filler." And should you care if they use your story just as "filler," instead of front page news? NO! Everything can't be on the front page -- but PR is PR -- and not everyone is lucky enough to get it anywhere in a publication!

An Inviting Business

Can Evolve From Love

Many dream of a business of their own. But coming up with a business idea and putting that idea into action can be a challenge that stops the dream cold. In the final analysis, the most successful and happiest entrepreneurs are those who fashion a business that incorporates their personal needs, talents and skills.

Anita Kronowitz always thought of herself as a creative person -- a creative person who was stuck in an uninspiring professional rut. Back in the early 80's, "I was working as a paralegal. It was a living, but I was so bored. There was no creativity required for what I was doing. It was just a job. I needed something more in my life, but really didn't know what to do about it."

By 1985, Anita's accountant told her that she needed to start a business of some kind. "I was working to pay taxes -- I needed some deductions." Thus began her search for a business concept that would allow her to put some creativity into her work life. "Actually it was friends who helped me decide where to begin."

In conversations with the people who knew her best, one common thread was growing. When asked for opinions and suggestions, again and again friends spoke of her love of sending beautiful cards and thoughtful greetings -- sometimes for no reason at all. "I've always loved to send cards to people. I loved finding them. I loved writing them. It made me feel good and apparently it really made them feel good too. So that became the basis for my new business concept."

From that concept came Anita's working plan of offering an invitation addressing service. She set her first goal -- to learn hand calligraphy and to begin building the business. Three years later in 1988, with her calligraphy services in big demand, Anita was getting busy and found the need to speed the process by making a major investment in a calligraphy machine. "That's when I decided to take my service to the next level by offering invitations for sale as well, and Eloquent Elephant was born."

Today, Anita's business is not only a successful local business in the Los Angeles area, but also enjoys a brisk business on the Internet as well (www.eloquentelephant.invitations.com). "I do a good business selling birth announcements and children's birthday invitations; but my staple business is definitely in selling and addressing wedding invitations. People love the look of hand-addressed calligraphy for wedding invitations; but in today's world, it's a luxury of time that most people just can't afford, and a skill that the average person doesn't have. I have the means to offer them the next best thing to hand calligraphy and some lovely choices of invitations besides."

Is a business of her own all she hoped it would be? "Absolutely! For me, this is just a perfect choice for a business. What could possibly be better than helping people invite or announce the most important events of their lives?"

Back to Samples Index

This site is best viewed with 1024 x 768 resolution. Other resolutions may cause items to appear off center